V&A Sherry, has partnered with Miss Universe Uganda, ahead of the pageant’s Grand Finale on August 1, 2026; reinforcing its commitment to celebrating confident, purpose-driven women through platforms that promote leadership, authenticity and positive community impact.
The partnership brings together two platforms united by a shared belief that women have the ability to inspire change through their voices, talents and leadership. While Miss Universe Uganda seeks to identify Uganda’s first representative to the global Miss Universe stage, V&A Sherry continues to support initiatives that celebrate women’s confidence, ambition and personal growth.
Organized by Joram Model Management, the platform was officially launched in May 2026 and will conclude with the Grand Finale on August 1, 2026, at Imperial Royale Hotel in Kampala.
Beyond beauty, the pageant focuses on leadership, advocacy and empowering young women to become ambassadors for their communities and the country.
Through this partnership, V&A Sherry seeks to amplify the stories and journeys of women participating in the pageant while celebrating values that reflect the modern Ugandan woman: confidence, resilience, compassion and the courage to lead.
The collaboration builds on V&A Sherry’s continued support for platforms that celebrate women, including its longstanding partnership with the Miss Uganda Foundation. Through these initiatives, the brand has supported opportunities that encourage women to embrace their individuality, pursue their ambitions and create meaningful impact in society.
Speaking about the partnership, Roy Ronald Tumwizere, Brand Manager for V&A Sherry at Uganda Breweries Limited, said the collaboration reflects the brand’s commitment to supporting platforms that recognize women’s leadership and influence beyond the spotlight.
“Miss Universe Uganda provides a platform where confidence meets leadership. Supporting this journey aligns with our commitment to celebrating women who are pursuing their dreams, using their voices and creating positive change in their communities,” Tumwizere said.
As the contestants prepare for the Grand Finale, the partnership highlights the qualities that define impactful leadership and reinforces a shared vision of ensuring Uganda’s first Miss Universe representative carries the values of authenticity, purpose and resilience onto the global stage.
The Miss Universe Uganda Grand Finale will take place on August 1, 2026, at Imperial Royale Hotel in Kampala, where Uganda’s representative to the global Miss Universe competition will be selected.
About V&A Sherry
First launched in Uganda in 1995, V&A Sherry is currently available in 750ml and 200ml clear bottles. V&A Sherry is a rich blend of the finest fruity aroma, giving a smooth, fulfilling taste, which is unsurpassed in its class. The imperial fine liqueur borrows from the royalty of Victoria and Albert. Its lush, bodied flavours fill the senses with a juicy, subtle mouthful and crisp, refreshing finish. V&A Sherry is red in colour, can be served neat, chilled or as a cocktail with soda because of its mild, smooth taste and sweet aroma.
About Uganda Breweries
Uganda Breweries Limited is a subsidiary of East African Breweries, the region’s
leading beverage Alcohol Company in which Diageo is a majority shareholder.
For further information, please contact: Pivot Media on 0392 000124 or email
About Miss Universe Uganda
Miss Universe Uganda is the official national franchise of the Miss Universe Organization and the country’s most prestigious platform for empowering Ugandan women. It exists to discover, develop, and elevate exceptional women who lead with confidence, conviction, and purpose.
It seeks women who are intelligent, fearless, and impact-driven. Through world-class training, its titleholders emerge as polished global ambassadors, carrying Uganda’s culture, ambition, and excellence onto the international stage.
