On September 27th, 2025, the world of African cinema witnessed a historic moment. The iKON Awards hosted its first-ever iKON Activate at Ebony Life Cinema in Abuja, Nigeria, setting the stage for deeper collaborations between Nigeria and Uganda’s film industries.
The event, designed as a prelude to the annual iKON Awards, brought together Nigeria’s leading filmmakers, industry associations, and partners. Their mission was clear: spark dialogue, share insights, and unlock opportunities that would shape the future of African cinema.
From the very start, the atmosphere buzzed with optimism. Uche Agbo, President of the Directors’ Guild of Nigeria, joined other distinguished leaders, including Patrick Lee of Viva Cinemas, Joy Odiete of Blue Pictures Entertainment, Mary Ephraim-Egbas of FDAN, and celebrated actor-director Ramsey Nouah. Each voice carried a message of resilience, collaboration, and unity.
The discussions quickly moved to pressing issues. Stakeholders addressed funding challenges, restrictive contracts, and market access. Yet, the tone remained hopeful. Nigeria’s National Film and Video Censors Board pledged its support to Uganda’s film industry, promising to create stronger cross-border ties. Director General Dr Shaibu Husseini highlighted the importance of such initiatives, stressing that collaboration is vital for Africa’s growth on global platforms.
Patrick Lee reflected on Nigeria’s cinematic journey, highlighting how organised associations facilitated easier financing options and stronger government support. His story served as a roadmap for Ugandan filmmakers eager to grow their own cinema ecosystem.
Joy Odiete added another layer of perspective. She urged filmmakers to create content that resonates across cultures and to push back against exclusivity deals that stifle African creativity. Her words were bold yet practical: collaborate, partner, and involve legal guidance. Above all, she reminded filmmakers to keep learning.
Adding to this chorus of wisdom, Mary Ephraim-Egbas emphasised the importance of guidance and knowledge-sharing. She encouraged filmmakers to seek advice from associations on how best to position their projects for different platforms and audiences.
For Uganda, the event carried an emotional note. Mathew Nabwiso, President of the National Producers Guild of Uganda, shared a personal story. He sold 200 goats to finance the production of his family drama series Hashtag Family. The show captured national attention and reached West African distributors. However, Nabwiso admitted he made no financial returns from the deal, not even $50. His story highlighted the financial hurdles African filmmakers face but also showcased the unshakable passion driving them forward.
Throughout the day, one truth echoed loudly: collaboration, not competition, will unlock Africa’s cinematic potential. By pooling resources, sharing expertise, and lobbying as one voice, African filmmakers can overcome the systemic challenges holding them back.
The spirit of iKON Activate went beyond talk. The iKON Awards signed a Memorandum of Understanding with Ugandan legend Michael Wawuyo Sr., who will feature in the Nigerian drama Dambe. The project, powered by Ramsey Films, Sozo Films Limited, BRS Studios, and Sauti Plus Media Hub, will be directed by Ramsey Nouah himself—a clear signal of the high-profile collaborations ahead.
As the lights dimmed at Ebony Life Cinema, the vision for Africa’s film industry felt brighter than ever. With Uganda and Nigeria stepping forward together, the maiden iKON Activate proved that when African storytellers unite, their narratives can reach the world.
